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Brand X

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GONZO WEEKLY #56: Jon meets Percy Jones

Brand X was another one of those bands who were beloved of other musicians, and the more discerning of critics, but which despite everything never had the commercial success that it deserved.


GONZO WEEKLY #144: Jon meets Percy Jones

"Go interview Percy Jones" said the Gonzo Grande Fromage, one evening after I had consumed a half bottle of vodka and was just about to go to bed, "We have some more Brand X stuff coming out, and h...

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Jon meets John Goodsall Read More

Gonzo Weekly #211
Phil Collins/Brand X Read More


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Brand X Biography

Brand X was another one of those bands who were beloved of other musicians and the more discerning of critics but which despite everything, never had the commercial success that it deserved.

They were a jazz fusion band active 1975–1980. Brand X started in 1975 as a 'jam' band signed by Island Records' Richard Williams. Williams A&R man Danny Wilding wrote down the name 'Brand X' to keep track of their activity on the studio calendar and the name stuck.

Noted members included Phil Collins (drums), Percy Jones (bass), John Goodsall (guitar) and Robin Lumley (keyboards). Not long after jazz/rock fusion greats Brand X put out their 1980 album, Do They Hurt?, the band members went their separate ways until their comeback in 1992. Goodsall and Jones formed a trio version of Brand X with drummer Frank Katz in 1992. To make up for the lack of a keyboard player, Goodsall used a Gibson Max MIDI-guitar system to trigger synths, samples and keyboard sounds along with his guitars. This line-up went on to record Xcommunication (1992) and Manifest Destiny (1997), and tour Japan and Europe in 1997 with keyboard player Kris Sjobring and ex-Gong drummer Pierre Moerlen replacing Katz.

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